“We look forward to using our global platform and consumer technology expertise to support Minted’s expansion and ongoing success.”
Brian Ruder – Partner and Co-Head of Technology at Permira

Minted is an online, crowd-sourced, design marketplace of customised stationery, art and home décor.

Minted helps independent artists gain exposure and build a business. They include textile designers, painters, illustrators and designers. The company holds monthly competitions and using crowdsourcing, the ‘crowd’ votes for the products they would like to buy.

Minted produces and sells the winning designs, paying the designer a commission on every sale. Winning artists can also have stores on Minted, as well as use the company’s manufacturing, fulfilment and customer service facility to run their business.